More on style.
I choose to use a simple, “available light style” as in my ice climbing photo from ChelseaGallery.ca. Often, fill-flash is used to brighten any shadows or create a special effect. I don’t like the look. Notice no sign of flash in Doug, the ice climber at right – there would be a spark of light in his glasses, if I had used it. The reflective white ice and snow and his skyward looking face help reduce any harsh shadows.
Not using flash doesn’t mean it’s not worthwhile. It’s just not my style! Check LA commercial photographer Jill Greenberg’s heavily flash dependent style. It’s pretty amazing!