I have talked before about he Value of Photography and below are some more thoughts.
Often organizations replace experienced working photographers with donated or free photos. Working photographers don’t come cheap and I can see the incentive to save money. But a business’ image or presence is one of the most important factors in attracting new clients. Experienced photographers or photo training for key staff can help achieve better results than free photos.
Check these two private school’s websites. How do the photos and web sites compare?
Both are good schools that compete to attract students. Investing in experienced working photographers or photo training for staff can improve first impressions.
A colleague once told me of a former client who said the best thing about their volunteer photographer’s work was that he gave free photos. A photo is a photo, right? Not so much!